The Business

CoolWheel.eu give an ID to any bicycle, providing the opportunity to businesses to unify their bicycle fleet as well as the cyclists the ability to earn perks while they riding their bicycle.

CoolWheel.eu is introducing a disruptive Out-of-Home (OOH) advertising platform, creating a new marketplace, which connects businesses, cyclists and brands and creating together powerful ad messages in dynamic and multiple locations through disruptive ID signage.

CoolWheel.eu features for businesses, cyclists and advertisers are numerous, with important ones depicted below:

Cyclists

1. Earn perks while a bicycle ride. The cyclist will receive instantly ad oriented perks according to distance, geographical location and/or advertiser specific requirements.

2. Choose whatever fit your needs. The cyclist is able to choose from a list of campaigns which will fit in his needs.

3. Fit the ad easily. The ad will fit easily in his bicycle without changing bicycle structure.

4. Remove it anytime you want. The cyclist should follow light terms and condition for a short-term period and then if he wish, he could remove the ad anytime he wants either to replace it with another or remove it permanently.​

Businesses

1. Unified bicycle fleet. Businesses with bicycle fleets create a unified brand on their fleet making easily identifiable their bicycles as well as provide a unique advertisement of their own brand with the minimum cost.

2. Low cost advertisments.The cost compared to other outdoor advertisement option can be as ten-times lower than the average one, without comparing the powerful feature of dynamically move the ad around different places.

3. Utilize technology for tracking purposes. Use Coolwheel app in order to track bicycles and minimize the risk of theft as well as tracking the acceptable use of the bicycle.

4. Promote the brand. Brand awareness and promotion through a disruptive technique, while leveraging on the bicycle trend and way of life.

5. Install and remove. Easily install and remove the cover by providing flexibility in use.

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Advertisers

1. Fast to market. The advertiser can easily and in no time to place ads in specific places with the minimum of time needed for design and distribution.

2. Low cost advertisments.The cost compared to other outdoor advertisement option can be as ten-times lower than the average one, without comparing the powerful feature of dynamically move the ad around different places.

3. Send ads in specific POIs. With a single mobile notification you may send dynamically all available bicycles in one place at a scheduled event by offering extra perks to the cyclists. This will create higher ad engagement.

4. Real time analytics.The advertiser will have the opportunity to view in real-time all the available bicycles with their ad, where exactly they are and other advertisement realted data like conversation and retention rate etc.

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Why support us

This is our official prototype phase from which we want to receive market feedback and proceed on the next stage of development which will include all technology aspects of our innovative solution.

Rewards*

Coolwheel is able to produce and offer real products and services to end-users (personal or professional), therefore we are offering the following rewards to everyone that will support and donate our campaign. Please do not forget to mention on the comments section of the donation, the type of the reward that you are interested in, as well as the following required information:

• Number of wheel covers

• Wheel/rim size (please refer on the wheel profile according to ISO ERTRO (ie. 37-622, 52-584 etc.)

• Front/rare wheel

• Disc break diameter (if any)

• Link on the graphic/logo needed to be on the wheel

Even if we don't succeed the final campaign target, we promise to deliver all orders that has to do with the Coolwheel cover.

*Shipping costs are not included for outside Athens and Greece. Only inside Athens, shipping costs are included in the above promotion.