Ritas Food4All

Created by
Ige Omoluakhe Urowayino
Athens, Greece

Project overview

Ritas Food 4 All African Restaurant

Description

HISTORY
•The year 1996 was a time when a lot of Africans trooped in to Greece from all over the world. To create an atmosphere where these Africans could come to gather, share ideas, discuss issues and enjoy an African meal, Omoh Lawani, my brother opened a small but comfortable restraurant at Geraniou street 14, Omonia Square. This restaurant aimed at providing the atmosphere mentioned earlier as well as inviting other nationals who were interested in the Nigerian cuisine. 
 
•A few years later, Omoh Lawani left Greece and handed the business over to me. I successfully maintained the business until in 2005 when l was physically attacked. This chaotic incident involving broken bottle and almost cost me one of my eyes. This accident led to my decision to relocate the restaurant to another environment in Victoria square. Unfortunately, due to bureaucracy of paper work/license that took over two years the restaurant was not re-opened in a timely manner which negatively affected the volume of sales and customers. It became a struggle to sustain the business with the steady decline in growth; in 2012, the store became bankrupt and had to be closed. This closure was devastating to me, the customers and the community of immigrants that had come to rely on the store for food. 
 
•As I walk around the city every day, the pain of losing the store – a store that was very precious to me - is still very raw in my heart. In addition, the lack of an atmosphere just like what I created and maintained  through the store – a place for Africans to gather, share ideas, discuss issues and share African cuisines – creates a hunger and drive to re-create my store. The vision will also take advantage of the Globalization of the cultures within Greece and include Cuisines from other nations on to the menu. This way, the store would have a diverse group of people, share ideas, discussing solutions to issues and sharing meals.
 
• Day and night I visualize and imagine how amazing this second chance would be, to re-create my store and fuel it with my passion to care and fed people. With excitement and through the internet, I discovered funding clubs.  It is my sincere desire that these clubs are able to work with me to resurrect my store for the good of Athens, Greece and all that reside in it. 
 
MISSION
•Our mission is simple, to promote and provide our traditional  food especially Nigerian cuisine in the Greek society and Europe in general for all walks of life in the most affordable price.
 
VISION
•To assure that all kind of people can have access to our traditional food, through our restaurant
•Our traditional cuisine, to be the well known and a part of weekly food programme of all Athens citizens
 
Why Rita's Restaurant ?
•Rita believes for sure, that she can make a difference in the lives of people through food, at affordable price for all categories people – whether immigrants, permanent residences or tourists
•All dishes will be cooked with products from a local stores of meat, vegetables etc, and with first quality
•Rita’s will be in main road location, for being known via signs and easy to be found
 
What we do
DESCRIPTION OF PRODUCTS AND SERVICES:
•WHAT IS YOUR PRODUCTS AND WHAT THE SPECIAL FEATURES
-FOOD RESTAURANT WITH AFRICAN KITCHEN FOR ALL KIND OF TASTE
•WHAT FACTORS MAY AFFECT THE DEMAND FOR THE PRODUCT? -WEATHER,LOCATION,ECONOMIC CRISIS
•HOW CAN IT BE SUPPORTED THE PRODUCT AFTER THE SALE?
- THROUGH CONSTANT PATRONAGE

How do we achieve this goal

•Through fund raising for start up, festivals, in & outdoor catering /delivery services, live band and all social media.
 
Customers
•WHO ARE THE CUSTOMERS OF YOUR BUSINESS? (CATEGORIES)- FOR ALL CATEGORIES ESPECIALLY GREEKS WHO ARE LOOKING FOR A TASTE OF AFRICAN FOOD
•WHAT ARE THE MAIN FEATURES OF YOUR POTENTIAL CUSTOMERS?
•Have you assessed the SIZE OF A CERTAIN MARKET? -YES
•Forecasting the likely SHARE MARKET BASED ON THE NUMBER OF POTENTIAL CUSTOMERS IN PARTICULAR AREA? YES
 
Competitions
•KNOW THEIR COMPETITORS OF YOUR BUSINESS?--RIGHT NOW NONE
•IF NO COMPETITORS TO KNOW IF THERE IS POTENTIAL FUTURE  CREATION OF RELEVANT PRODUCT?-VERY CONDUSIVE ENVIROMENT, WITH LIVE AFRICAN MUSIC WITH HEALTHY FOOD INGREDIENTS

Marketing & Sales

•LOCATION OF BUSINESS AND DISTRIBUTION? LOCATION MATTERS A LOT

•Why did you choose the site and what advantage? EASY ACCESS TO ALL

•WHAT  MEANS TO USE FOR ADVERTISING OF YOUR COMPANY (TV, RADIO, NEWSPAPERS, MAGAZINES, WEBSITE, BANNERS,  - ALL SOCIAL MEDIA & FLYERS
•HOW DO YOU THINK TO SELL PRODUCTS OF YOUR BUSINESS? (DIRECT TO SELLERS OF BUSINESS, AGENTS, , ETC.) - DIRECT
•BASED ON WHAT FACTORS WILL CHOOSE ONE OF THESE WAYS? - ON DEMAND
•THINK TO FOLLOW THE PROCEDURES FOLLOWING SALE? –  TO BE ABLE TO ADAPT TO CHANGE
 
Management
•WHAT PARTS HAVE BUSINESS AND HOW MANY PEOPLE FROM YOUR FULL The PARTIAL EMPLOYMENT WILL CONSISTS EACH SECTION? CATERING- FOR A START THREE  MAN TEAM-MANAGER, CHEF,SERVICE
•WHAT IS THE DESCRIPTION OF WORK AND RESPONSIBILITIES OF EACH SECTION POSITION? MANAGER/CASHIER -DAY TO DAY RUNINING OF THE RESTAURANT
• CHEF- THE MOST HYGIENIC COOKED AND SERVED ON TIME MEAL
• SERVICE – CLEANING AND SERVICE
•CALCULATIONS ABOUT COST PER JOB? – PAYMENT AFTER ONE MONTH OF TRIAL AND THEN ACCORDING TO THE COUNTRY’S WAGE FOR RESTAURANT
•WITH WHAT WAYS TO FIND STAFF FOR YOUR BUSINESS? – ADVERTISEMENT THROUGH THE SOCIAL MEDIA
 
Budget & Planning
•The estimated amount needed for a standard restaurant to create  different categories of cuisines is estimated to fifteen thousand Euros (15,000euros). This covers, renting, renovation, registration, kitchen /office equipment, foodstuff and ingredients from abroad, mobility, delivery bike, and is analyzed as follows:
•We can predict SALES FOR NEXT THREE YEARS BY THREE SCENARIOS (optimism, MEDIUM, pessimism) - YES
•We can predict THE OPERATING COSTS OF YOUR COMPANY – STAFF SALARIES, FEES THIRD, COSTS FOR PROMOTION, FOR NEXT YEARS BY ALL THREE SCENARIOS?- YES
•HOW TO COVER THE ABOVE EXPENSES DURING THE FIRST MONTHS BUSINESS HAVE INCOME? YES FROM INCOME AND EXTERNAL SUPPORT
• FROM THE ABOVE WHAT THE NET PROFIT BEFORE TAX AND DEPRECIATION? IF is far from what you would expect, WHAT WILL YOU DO? REDIRECT AND OPT FOR CHANGE IN WHICHEVER AREA IS THE CAUSE OF FAILURE
•FROM WHAT INDICATORS TO EVALUATE THE SUCCESS OF YOUR INVESTMENT? (CAPITAL RETURN-RATE INCREASE PROFIT).  YES
 
1.Renting                                             600.00
2.Renovation                                        800,00
3.Registration/licence    -                    2,800.00
4.Kitchen/office utensils                      2,500.00
5.Food stuffs                           -         1,000.00
6.Mobility                               -             800.00 
7.Delivery bike                       -              800.00
8.Cooking materials                -              500.00 
9.Plates, cutleries                  -               500.00
10.Music /TV set/computer      -           1,000.00
11.Advertisement/website         -             700.00
12.Miscellaneous                     -          1,000.00
13.Decorations                         -          1,000.00

 •Total                                  -            15,000.00

 
Payback - Refunding
From  5-40euros,  receives a personal thank you on our RITAS FOOD FOR ALL WEBSITE

From  40-100euros, receives   invitation to a VIP lunch or dinner at RITAS FOR ALL RESTAURANT and we can offer free product or catering, at three(3) month schedule

From  100euros above, get all of the aforementioned reward and have their name engraved on a special plague inside RITAS FOOD FOR ALL RESTAURANT.

Initiative Stakeholders
•MR OMOH RUFUS LAWANI – FOUNDER
•MRS IGE OMOLUAKHE UROWAYINO- MANAGING DIRECTOR
• MR. TIMOTHY LANRE OYESANYA
 
Project Schedules and milestones
•Opening ceremony, festivals, efficiency/ effectiveness in all services
 
Project risk management
•Lessons learned from past experiences will be utilized to mitigate project risks
 
Next step
•To see the need of multicultural cuisine in Greek that is presently not available in Greece
•To support a cause to changing lives, financially
•Just like football that unite different people from different Countries, food should not be exempted as well.

Help promote this project

€125
Raised of €15.000,00 Goal
1 %
Funded

Time Remaining
This project will receive all of the funds contributed by 12/31/15

 

Average contribution: €41,67

Project funders ( 3 )

  • Anonymous
    €50,00
  • Anonymous
    €25,00
  • Ige Omoluakhe Urowayino
    Περιμένουμε το opening!
    €50,00
  • See all project funders
  • Ige Omoluakhe Urowayino
    Περιμένουμε το opening!
    €50,00
  • Anonymous
    €50,00
  • Anonymous
    €25,00
  • See all project funders
  • Tweebit Tweebit
    €125,00
  • Feel the Change Group Feel the Change Group
    €0,00
See all project funders
  • Anonymous
    €50,00
  • Anonymous
    €25,00
  • Ige Omoluakhe Urowayino
    Περιμένουμε το opening!
    €50,00
  • Ige Omoluakhe Urowayino
    Περιμένουμε το opening!
    €50,00
  • Anonymous
    €50,00
  • Anonymous
    €25,00
  • Tweebit Tweebit

    €125,00

    show more
    • Feel the Change Group Feel the Change Group

      €0,00

      show more